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Our Vision…

“A vibrant and dynamic retail hospitality sector which has the freedom and flexibility
to deliver jobs, growth and prosperity in the heart of the community”


–  The ALMR is the biggest, most effective network and collective voice for the eating and drinking out sector

–  We are dedicated to representing those companies operating outlets in the third space where consumers go out to socialise and which contribute so much to our local & national economy, well-being and social culture.

–  We are the voice and champion of over 90% of managed pubs & clubs, branded restaurants & cafes. Our members operate some of the best known high street brands as well as the best loved independent, small businesses

–  Between our members employ over 1.3 million people, operate 23,000 outlets and contribute 3% of GDP.


We lobby to prevent restrictive legislation or taxation

– our campaigns for change saved the sector £1.5bn last year alone
– secured key changes on business rates, NLW, late night licensing, menu labelling

We promote the sector so we are noticed and treated fairly

– generating positive PR on investment, skills & growth to improve our image
– we are the voice of out of home in Brexit negotiations

We provide advice & support to protect commercial interests

– insight and intelligence  to feed into corporate risk management
– authoritative benchmarking reports on employment, operational costs, trends
– a range of business seminars & events provide a supportive network


Our growing membership ranges from pubs, bars, nightclubs and restaurants who share common interests. Our members represent a wide array of high street brands

–  Our members operate approximately 23,000 outlets
–  Our members employ over 650,000 team members
–  Our members encompass entrepreneurs, small, medium, branded restaurants  & cafes, and PLC companies

Our influential and growing membership make us the largest representative body for operators in licensed hospitality by some considerable distance. Our members are responsible retailers developing valuable social, cultural and economic assets – community spaces, visitor and tourist attractions and significant local and national revenue generators – and provide well regulated and controlled environments for people to enjoy alcohol responsibly and socially. We do not represent property landlord interests, brewers or other suppliers.


–    The ALMR provides a valuable general counsel service which saves our members’ money on legal matters.

–   Our public affairs work in 2014 resulted in savings for the industry of £184m with many more of the successes yet to come into effect we are proud to deliver commercial value to our members.

–   We run technical working groups on subjects such as licensing, as well as operator workshops on food and marketing – all providing the opportunity for operators to share technical expertise and experiences while informing our submissions to government, which promote change.

–   We provide on-tap advice, guidance and thought leadership to our members as well as a political horizon scan so that operators can keep an eye on the future safe in the knowledge that we are always focused on their best interests.

–   Weekly e-zine giving members up-to-the-minute information on key issues

–   Bi-monthly ALMR newsletter is posted out to each member

–   Detailed briefing notes on key issues in the members’ section of the ALMR website

–   Annual Benchmarking survey looking at costs of running your business as an industry benchmark as a proportion of turnover

–   While we do not represent suppliers we have a vibrant and supportive supplier membership who not only support the ambitions of the operators in the sector but contribute to the organisation and experiences at our unrivalled networking opportunities – from Ski and Golf Days to Business Conferences and Directors Dinners.

If you would like to join your colleagues and add your weight to our lobbying on behalf of the industry join now!